Creative Director overseeing the global repositioning of Collectio. Managing a complex collaboration between creative teams across Europe and the US, alongside multiple external agencies, was essential to ensuring a unified vision and flawless execution.

Beyond refreshing their visual identity, we completely rethought how the brand connects with its audience across digital channels, physical retail spaces, and immersive experiential platforms. Drawing on a deep understanding of each market’s cultural differences, I crafted a narrative that balanced consistency with authenticity, which led to a strengthened position for Collectio and a brand experience that truly resonated with customers while reinforcing their leadership in a competitive space.