· Directed the end-to-end development and implementation of comprehensive brand strategies for two prestigious lifestyle publications, significantly enhancing brand recognition, elevating market positioning, and driving sustained growth in audience engagement through targeted, innovative marketing campaigns.

· Conceptualised, planned, and executed fully integrated multi-channel marketing campaigns, including print advertising, digital marketing, social media, and high-profile experiential events, ensuring all creative and promotional activities were tightly aligned with editorial vision and evolving consumer trends to increase readership and attract high-value advertising partners.

· Collaborated cross-functionally with editorial leadership, creative teams, sales, and public relations departments to deliver a unified and compelling brand message, maintaining consistency and a seamless audience experience across all media platforms and touchpoints.

·Performed extensive market research and in-depth audience segmentation analysis, coupled with rigorous tracking of campaign performance metrics and consumer insights, to continuously optimise marketing strategies, enhance campaign effectiveness, and maximise return on investment.

· Developed and nurtured strong strategic relationships with external creative agencies, media vendors, and promotional partners, skillfully negotiating contracts and managing complex workflows to deliver innovative brand activations, sponsorships, and promotional initiatives that strengthened brand equity and market presence.

· Oversaw detailed budgeting, resource planning, and performance analysis for all marketing campaigns, ensuring projects were executed efficiently, within financial constraints, and consistently exceeded established business goals and key performance indicators.