Led comprehensive brand transformation for Inner Circle Consulting over a decade-long partnership, delivering three major successful rebrands that fundamentally transformed their market position and contributed to their impressive 26% average annual growth, helping them achieve top 3 status among the largest consultancies in their sector.

Developed strategic brand solutions through innovative design thinking, while creating a compelling brand environment that played a crucial role in attracting and retaining top talent as the company scaled from a kitchen table startup to a multi-million pound enterprise. Managed all projects with meticulous attention to timeline and budget constraints, ensuring seamless delivery of brand strategy, visual identity systems, and integrated marketing campaigns. Provided dedicated strategic partnership and hands-on creative direction throughout their growth journey, combining innovative problem-solving with deep care for the business's evolving needs and long-term success