· Conceived, developed, and successfully launched a high-end luxury retail brand across three strategically chosen Central London locations, leading the entire brand lifecycle from initial concept, market positioning, and identity design to full multi-site rollout and operational launch, working to achieve a strong, distinctive market presence.

· Directed the creation and seamless execution of a refined visual identity and immersive in-store experience, crafting elegant design elements and spatial concepts that consistently communicated luxury values and elevated customer engagement across all retail environments.

· Led, inspired, and coordinated diverse cross-functional teams including marketing, creative, merchandising, and retail operations, ensuring alignment of brand messaging and consistent delivery of an integrated, compelling customer journey across all physical and digital touchpoints.

· Designed, executed, and continuously refined targeted multi-channel marketing campaigns, spanning digital advertising, print media, experiential events, and PR, successfully increasing brand awareness, driving foot traffic, and significantly boosting sales during critical launch and growth phases.

· Established, negotiated, and maintained strong strategic partnerships with suppliers, vendors, landlords, and local business stakeholders, ensuring timely and efficient store openings, smooth supply chain management, and ongoing brand support with uncompromising quality standards.

· Conducted thorough and ongoing market research, competitor benchmarking, and customer insights analysis to adapt brand positioning and creative strategies proactively, maintaining competitive differentiation and resonating strongly with a discerning luxury clientele in a fast-evolving retail landscape. and seamless gift selection services. My comprehensive role encompassed every aspect of the brand and retail experience - from curating the product selection and designing the complete interior environment to developing the brand identity and overseeing all operational elements.