AS A CREATIVE DIRECTOR, WITH OVER 2O YEARS EXPERIENCE, I DESIGN STRATEGIC BRAND EXPERIENCES ACROSS BOTH PHYSICAL AND DIGITAL WORLDS FOR THE MEDIA, FASHION, RETAIL, HOSPITALITY AND DESIGN SECTORS.

MY EXPERIENCE SPANS ALL ASPECTS OF DESIGN—FROM BRAND CREATION AND ONLINE PRESENCE TO PHYSICAL SPACES (DESIGING INTERIORS FOR OFFICES AND RETAIL) AND CLIENT-FACING ELEMENTS LIKE MERCHANDISE AND MARKETING MATERIALS. DRAWING ON MY DESIGN-LED BACKGROUND, I'VE DEVELOPED A DISTINCTIVE AESTHETIC DEFINED BY NEUTRAL PALETTES AND ANCHORED IN CLASSIC DESIGN PRINCIPLES.

WHAT'S ESSENTIAL TO MY APPROACH IS CREATING A COHESIVE BRAND EXPERIENCE WHERE THE FEEL OF THE BRAND DESIGN PERMEATES EVERY ELEMENT OF MY WORK. THIS BIGGER PICTURE THINKING GUIDES ALL OF MY DESIGN DECISIONS, ALLOWING ME TO SHAPE COMPELLING EXPERIENCES FOR LEADING GLOBAL BRANDS THAT RESONATE AT EVERY TOUCHPOINT.